Prix Italia awards opening to non-members, deadline March 30

From the folks at Prix Italia via @AIRmedia. Open to indies! Initial deadline March 30. 
Big news.  For the first time, the prestigious Prix Italia is opening one of its radio awards to non-members.  Independent producers and all broadcasting organizations are being encouraged to enter.  

Make no mistake.  This is a breakthrough.  A strong response to the call for entries will send a message to open up the competition even further. 

Entry details will follow in the next few days.  In the meantime, consider what you might enter.   Here’s the call for entries. 
The Prix Italia Golden Award for Radio New Formats
For the year 2015 a Prize is being awarded to the most innovative, unconventional, groundbreaking, daring and bold radio/audio format, including web native radio and audio offers, with no limit of genre, platform, length, produced with or without the support of archive material.
Participation is free and open to member organisations and other players, such as independent producers.
Each competitor can enter only one programme. This  programme will not be considered in the total number of the entries submitted by Prix Italia members and its length will not be calculated in the overall total length of the programmes submitted to the radio competition.
The programme must have been broadcast or published online in the same form in which it was submitted.
The period of eligibility is: 19th September 2013 – 30th March 2015.
The programmes that have already competed at Prix Italia in the previous editions are automatically excluded.
The prize money, amounting to Euro 7,000, will be offered by Prix Italia to the submitting/winning broadcaster.
The jury, which will be composed of internationally renowned personalities invited by Prix Italia, will take into consideration the following criteria: originality; the values of delight, surprise, engagement and daring; an unconventional approach to audio/radio; excellence in storytelling; innovative sound design and innovative communicational settings.

Deadlines: registration of entries and summaries by 30th March  technical material by 30th April.

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